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An M&S BraFit™ isn’t scary...

It’s quick and easy – and you don’t even need to take off your bra!

In just 30 minutes, we’ll measure your underband, assess your cup size by sight (it’s far more accurate this way) and find the shapes that work best for you.

There’s no need to get hung up on your numbers and letters – they’re not important, only the perfect fit is.

Have a free bra fitting

Millions of women in Britain are in the wrong size bra

Are you one of them? We have trained M&S BraFit™ experts in store who can help you find your perfect fit.

Even if you think you know your size, it’s a good idea to get fitted regularly. Our breasts change when we gain or lose weight, and did you know that you can go up four cup sizes during pregnancy? (Yep, really.)

Have a free bra fitting

The best bras in the business

Once you know your perfect size, bra shopping becomes so much easier. And at M&S, you’ll be spoilt for choice. Not only are our bras stylish, but they’re comfy, supportive and loaded with clever tech, too.

Our sports bras are designed to minimise bounce, whatever activity you’re doing, while our Body bras mean no more VBL (visible bra lines).

Have a free bra fitting

Shop our bras

Five steps to the perfect fit

Here’s our quick guide to ensure maximum comfort and support. Still doesn’t feel right? Have a free bra fitting


1. Underband

Should be horizontal


2. Centre-front

Wires must always sit flat

Side wires

3. Side wires

To fit around the breast


4. Cups

Breasts encased, no spilling


5. Straps

Adjusted to fit two fingers

Love your boobs and your bras

A good bra fit is the foundation to a fantastic silhouette. So, to keep your bras looking and feeling great while providing the best support, follow our top tips:

  • Always fasten bras before you put them in your washing machine to avoid snagging
  • Avoid washing bras with heavy items like jeans to avoid damage to the elastic and wires
  • Don’t tumble dry your padded bras as it can distort their structure  
  • Reshape foam cups while damp so they ping back, good as new
Woman wearing a black lace bralet

Bra fit myths, busted

Think you need to strip off to get measured? Think again

Get the lowdown

Did you know?

All our lingerie is nickel and latex free
All our lingerie is machine washable
How to store your bras